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The Customer Strategy and Activation Director plays a pivotal role in defining and executing our portfolio strategy to maximize our impact across Zoetis Petcare therapeutic areas and brands. This position is instrumental in driving consumer and clinic demand for our key brands, ensuring the optimization of communication channels, and leads the customer strategy team. The ideal candidate will be a collaborative, strategic thinker with a passion for enhancing animal healthcare through effective marketing and strategic initiatives.
Key Responsibilities:
- Portfolio Strategy and Financial Goals:
- Assist with defining and implementing the portfolio strategy to align with the company's financial objectives.
- Develop and maintain a prioritization framework to effectively allocate resources across therapeutic areas, brands, and strategic initiatives.
- Customer Demand Generation:
- Lead the development and execution of strategies to drive B2B2C demand for key brands within the portfolio.
- Collaborate with cross-functional teams to create and implement omnichannel strategies that align with brand goals.
- Customer Demand Activation:
- Build the strategies to increase clinic demand for our key brands and portfolio, ensuring alignment with overall business objectives.
- Works closely with sales, therapeutic area teams, and the digital strategy teams to optimize clinic outreach and engagement.
- Leadership and Development
- Builds a culture of collaboration and development to create a high performing environment for fun and fulfilling work. Demonstrates a commitment to growing the expertise of the Customer Strategy team for today and the future of the organization. Communication and Channel Optimization:
- Drive the optimization of communication channels to ensure clear and impactful messaging to our target audiences.
- Lead the strategy team for channel optimization, including digital, print, and in-person engagements, to maximize reach and effectiveness.
Qualifications:
- Bachelor's degree in Marketing, Business, Healthcare, or a related field. Master's degree preferred.
- Minimum of 10 years of experience in marketing, sales, or strategy roles within the healthcare or pharmaceutical industry.
- Proven track record of developing and executing successful marketing strategies and programs.
- Strong analytical and strategic thinking skills, with the ability to translate insights into action.
- Excellent people leadership and strategy development experience.
- Superior communication and interpersonal skills, with the proficiency to work effectively across various teams and stakeholders.
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Physical Position Requirements:
The role may require occasional travel for market research, industry events, and coordination with external partners.
Any unsolicited resumes sent to Zoetis from a third party, such as an Agency recruiter, including unsolicited resumes sent to a Zoetis mailing address, fax machine or email address, directly to Zoetis employees, or to Zoetis resume database will be considered Zoetis property. Zoetis will NOT pay a fee for any placement resulting from the receipt of an unsolicited resume.
Zoetis will consider any candidate for whom an Agency has submitted an unsolicited resume to have been referred by the Agency free of any charges or fees. This includes any Agency that is an approved/engaged vendor but does not have the appropriate approvals to be engaged on a search.
Zoetis is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status or any other protected classification. Disabled individuals are given an equal opportunity to use our online application system. We offer reasonable accommodations as an alternative if requested by an individual with a disability. Please contact Zoetis Colleague Services at zoetiscolleagueservices@zoetis.com to request an accommodation. Zoetis also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as employment eligibility verification requirements of the Immigration and Nationality Act. All applicants must possess or obtain authorization to work in the US for Zoetis. Zoetis retains sole and exclusive discretion to pursue sponsorship for the acquisition or maintenance of nonimmigrant status and employment eligibility, considering factors such as availability of qualified US workers. Individuals requiring sponsorship must disclose this fact. Please note that Zoetis seeks information related to job applications from candidates for jobs in the U.S. solely via the following: (1) our company website at www.Zoetis.com/careers site, or (2) via email to/from addresses using only the Zoetis domain of "@zoetis.com". In addition, Zoetis does not use Google Hangout for any recruitment related activities. Any solicitation or request for information related to job applications with Zoetis via any other means and/or utilizing email addresses with any other domain should be disregarded. In addition, Zoetis will never ask candidates to make any type of personal financial investment related to gaining employment with Zoetis.